Member Value Proposition

Best For:

• Associations or nonprofits with stagnant or declining membership

• Organizations struggling to articulate clear membership benefits

• Leadership teams needing alignment around the value of belonging

Goal:

To uncover, define, and validate the true benefits of membership—and equip your organization to communicate them consistently and confidently.

What’s Included:

• Sentered Start discovery sessions with leadership and staff

• Member needs assessment (surveys, focus groups, or interviews)

• Competitive/market scan of membership alternatives

• Draft Member Value Proposition statement

• 3–5 value pillars with supporting proof points

• Member validation (feedback loop to test/refine)

• Alignment toolkit: staff/board talking points + communications integration guide

Outcome:

• A clear, compelling answer to “Why join?” and “Why renew?”

• Organizational alignment on membership value

• Practical messaging tools to support recruitment, retention, and onboarding

• A stronger connection between what you offer and what members value most