About Senterpoint Strategies

Senterpoint Strategies exists to help associations stay steady, thoughtful, and forward focused in a world that refuses to sit still. The missions associations fulfill are often timeless. The tools, expectations, and operating environment around them are anything but. Now more than ever, my work sits at the intersection of those two realities.

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I believe strongly in the power of associations. They bring people together around shared interests and make those interests stronger, smarter, and more influential. Associations shape fields, protect professions, build community, and open doors for people who might never meet otherwise. That purpose deserves to be supported with strategy that respects both the urgency of the work and the pace at which real organizations can operate.

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I built Senterpoint Strategies for leaders who want to modernize without losing themselves, for teams who want direction they can actually use, and for partners who want to understand associations well enough to serve them meaningfully.

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My background includes more than twenty years of strategic communications, branding, and marketing leadership for associations, nonprofits, and purpose-driven organizations. I have also worked on the agency side, serving associations as a strategist, adviser, and creative partner. These experiences taught me how associations think, how decisions evolve, how technology fits into the bigger picture, and how to move work forward when competing priorities are running the show.

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I support associations through strategic focus sessions and fractional CMO partnerships that give leaders structure, clarity, and a realistic path forward. I also work with agencies, SaaS companies, and solution providers who want to understand the association environment so they can position their offerings more effectively.

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Senterpoint Strategies reflects the values that guide my work.

• A commitment to purpose.

• A respect for the realities inside association life.

• An interest in what technology can offer without pretending to be a technologist.

• And a belief that the best strategy is the one you can actually execute.

 

If you want honest conversation, thoughtful guidance, and a partner who understands your world, I would be happy to talk.